McKinney + Silver Puts Draznin in Charge of New PR Unit

ATLANTA — Havas’ McKinney + Silver has hired Michael Draznin as senior vice president and managing director for two newly formed units within the agency. Draznin, 43, will head McKinney Communications Group. He will also serve as managing director for McKinney-brand Marketing at the Raleigh, N.C. shop.

McKinney Communications Group will offer capabilities that include reputation and perception management, corporate social responsibility, issues management, public affairs, crisis planning and management, change communications, internal communications, event marketing, litigation communications support and financial communications.

Draznin’s resume includes stints at Interpublic Group’s Lowe in New York where he was evp and managing director for corporate communications. Client side experience includes work for Laird + Partners and Catalyst Communications.