McKinney Is Low-Tech for Hi-Def Sony

ATLANTA McKinney + Silver’s first television work for Sony since winning a share of the account in a review last summer will air this weekend during the National Football League AFC playoff games on CBS, the shop said.

The 30-second spot promotes Sony’s 50-inch high-definition television using a decidedly low-tech approach. The ad uses the actual audio from the last play of 1982 game between the University of California and Stanford in which band members came onto the field before the play ended with the ball carrier reaching the end zone.