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Krystal Restaurants has pulled the creative portion of its ad account from McKinney + Silver, the client confirmed.
The move completes a decision made earlier this year to withdraw all advertising and media duties from the Raleigh, N.C., agency.
Spending on the account, which McKinney won in 2000, had dropped from $15 million to $6 million in 2001, per CMR.
“The business and our organization has evolved,” said client vice president of marketing Gordon Davenport. “We’re more comfortable being the keeper of the positioning and don’t feel like we need an agency of record to be a one-stop shop.”
For now, creative will be assigned to various vendors on a project basis, said Davenport.
One agency recently retained by the 70-year-old chain is McKinney sister shop MPG in New York, a unit of Paris-based Havas.
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