McKinney Loses Rest of Krystal

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Krystal Restaurants has pulled the creative portion of its ad account from McKinney + Silver, the client confirmed.

The move completes a decision made earlier this year to withdraw all advertising and media duties from the Raleigh, N.C., agency.

Spending on the account, which McKinney won in 2000, had dropped from $15 million to $6 million in 2001, per CMR.

“The business and our organization has evolved,” said client vice president of marketing Gordon Davenport.

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