McKinney Fills Its Top New Business Role

Adam Levine is the new CMO

Adam Levine's on-again, off-again pursuit of new business is on again.

The veteran account and business development chief who has worked at DDB, Draftfcb and most recently Deutsch, has filled the chief marketing officer opening at McKinney.

Although McKinney is based in Durham, N.C., Levine will continue to live in New York, where he has spent his entire career and where McKinney has an office. He'll use that office as a hub but spend about half his time in Durham, at least initially.

McKinney, whose top accounts include Nationwide, Travelocity and Samsung, had been seeking a business development leader since Michael Densmore left for Bartle Bogle Hegarty in May. In Levine, McKinney CEO Brad Brinegar adds an aggressive go-getter with connections to both brands and search consultants.

At Deutsch, Levine was a global brand marketing director, responsible primarily for its Microsoft business, which included business-to-business brands like Office 365, Microsoft Azure and Microsoft Dynamics. The shop, however, lost its grip on that assignment early this year after a jump-ball pitch involving other roster shops. Levine left Deutsch in February and has been freelancing as a pitch consultant ever since.

His challenge at McKinney is to raise the Cheil Worldwide agency's profile and turn it into a contender for major accounts. To that end, he has already started beating the bushes.

"I won't rhapsodize some BS about my role. It's actually quite simple: Grow the agency," Levine said. "My peers and I have the same technology and tools at our disposal. So, it's how we go about growing the agency that will differentiate McKinney in the long run."