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Add McKinney & Silver to the growing list of shops adding connection planning to their offerings.
The Raleigh, N.C., agency has lured Fallon Minneapolis director of connection planning Doug Holroyd as executive director of connection planning, a new position. Holroyd will focus on consumers’ relationship with media, including interactive, public relations and traditional media, he said.
“I see … consumers wanting brands to help them navigate through their life,” said Holroyd, 35. Lands’ End, for example, could benefit if the company’s catalogs were available at airport kiosks, he noted.
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