Mckay To Serve Up Print-Based Effort For Cocktail Client

McKay Fried Communications last week kept its new-business machine in gear, winning creative and media chores for the Island Oasis Frozen Cocktail Co.
The Walpole, Mass., client tapped the agency after a review of undisclosed shops. There was no incumbent, and billings were not disclosed.
McKay Fried will fashion a print-based campaign supporting the client’s all-natural frozen cocktail and smoothie product lines, said Frank Mainero, president of the Boston shop’s advertising division.
Ads for cocktail mixes will break in January in magazines targeting the bar and hospitality trade; ads for smoothies will run in food and healthy lifestyle publications, Mainero said. Rob Murray, who this month replaced chief creative officer Marvin Fried, will write the ads.–David Gianatasio