McKay Fried Wins Medical Products Client After Review

McKay Fried & Partners here has added another medical account to its roster, winning marketing chores for surgical blade maker Becton Dickinson AcuteCare after a review of undisclosed shops.
Billings on the account, for which there was no incumbent, are in the six-figure range, said agency official John McKay.
The shop will initially focus on public relations this fall, with print ads likely to follow, McKay said.
The agency was hired because of its experience in the medical products marketplace, said Mary Christie, product manager at Waltham, Mass.-based Becton Dickinson.
Other medical clients the 30-person shop has added in the past year include Genzyme Tissue Repair, Quincy Hospital and Weatherby Health Care. –David Gianataisio