McHugh Joining Riney

The president of Hal Riney & Partners/Heartland here said the hiring last week of Peter McHugh from Fallon McElligott as creative chief signals a shift in focus at the agency.
McHugh takes over Feb. 17 as managing director and executive creative director, teaming with president Barry Krause to run the shop.
Three creative team directors will be hired next to serve under McHugh, Krause said. Money will be used to lure talent from the nation’s top shops, as Riney plans to redirect 30 percent of its salary budget to the creative side, Krause said.
The goal, he said, is to create the city’s premier creative shop.