How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
The president of Hal Riney & Partners/Heartland here said the hiring last week of Peter McHugh from Fallon McElligott as creative chief signals a shift in focus at the agency.
McHugh takes over Feb. 17 as managing director and executive creative director, teaming with president Barry Krause to run the shop.
Three creative team directors will be hired next to serve under McHugh, Krause said.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in