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Executives from 180 first approached Fallon group creative director Peter McHugh about joining the Amsterdam shop in September, before a review for global creative duties on the $100 million Adidas account had gotten under way.
McHugh didn’t immediately join the agency, but subsequently lent a hand to 180’s successful effort (with TBWA\Chiat\Day) to win the Adidas business. McHugh will now move from Minneapolis to Amsterdam to become a partner and executive creative director, the top creative post, at 180.
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