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NEW YORK-Pat McGrath, president of Jordan, McGrath, Case & Taylor, last week anointed Stephen Badenhop, a 16-year veteran of the agency, as his heir apparent.
McGrath has named Badenhop managing director, director of client services, a position that will allow McGrath to groom his protƒge for the top job.
Badenhop, 50, was executive vice president, group director on the SmithKline Beecham account.

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