Mcgarrybowen Wins Burger King's Creative Account

Shop succeeds Crispin Porter + Bogusky

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Mcgarrybowen is on a roll. A week after landing Sears' brand image creative business, the shop has won Burger King's $300 million creative account.

The New York-based shop beat three other finalists for the fast-food business: McCann Erickson, Saatchi & Saatchi and a WPP Group team led by CHI & Partners.

In a statement, BK said that the winning agency presented "original and innovative thinking that we believe will help position the Burger King brand for growth." Mcgarrybowen succeeds

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in