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Mcgarrybowen is on a roll. A week after landing Sears' brand image creative business, the shop has won Burger King's $300 million creative account.
The New York-based shop beat three other finalists for the fast-food business: McCann Erickson, Saatchi & Saatchi and a WPP Group team led by CHI & Partners.
In a statement, BK said that the winning agency presented "original and innovative thinking that we believe will help position the Burger King brand for growth." Mcgarrybowen succeeds
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