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NEW YORK Kraft Foods has added mcgarrybowen to its roster of agencies, handing the shop creative duties on its namesake lines of salad dressings, mayonnaise and barbecue sauce, the Northfield, Ill., client confirmed on Tuesday.
Billings were not disclosed, but past spending on the brands has been in the $30-40 million range.
The independent New York agency landed the assignments after a review that also involved two Kraft roster shops: WPP Group’s JWT and Interpublic Group’s Foote Cone & Belding, both in Chicago, according to a client representative.
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