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Reebok on Friday said it added mcgarrybowen to its roster for overall brand strategy, creative and leadership on its sports-performance initiatives. The New York independent supplants Omnicom-backed Arnell Group, here, which continues on lifestyle and nontraditional marketing work, the client said. In addition, the company said it will continue with independent Leagas Delaney in London on soccer ads in Europe and with WPP’s Geppetto Group, here, on Reebok Kids. The client spends an estimated $100 million globally on ads—half of that in the U.S.
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