Mcgarrybowen Creates a Mobile Game That Can Defend the Earth Against Real Asteroids

Verizon project gets otherworldly intro at Cannes

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CANNES, France—It's just advertising. It's not like we're trying to save the world.

Tom Sewell, chief innovation officer at mcgarrybowen, remarked Friday here at the Cannes Lions festival on how many times he's repeated that old cliché in his career. And then he introduced a project for Verizon that could conceivably do just that—keep the human race from being wiped from the face of the Earth.

It's called Apophis 2029. The Verizon-branded mobile app, coming this fall, gamifies the process of "characterizing" real individual asteroids.



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