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NEW YORK Mcgarrybowen on Monday launched a new corporate-image effort for Marriott International that highlights the lengths to which employees go to meet the needs of their guests, Marriott said.
Spending on the campaign, which includes TV, print and online ads, was not disclosed. Marriott spends about $90 million annually on ads, according to Nielsen Monitor-Plus.
It is the first major campaign for the client from the New York independent since becoming lead creative agency for Marriott in November.
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