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Verizon has confirmed shifting additional creative business to roster shop mcgarrybowen, a move that comes at the expense of lead agency McCann Erickson, which remains on the roster — at least for now.
“We are moving some of our advertising [duties] to mcgarrybowen, but, McCann Erickson will continue to be one” of Verizon’s roster shops, a client representative said in response to questions about a shift.
The rep did not elaborate and the agencies either declined to comment or did not return calls.
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