McGarry Bowen Muscles in on Verizon

More than a month after startup shop McGarry Bowen produced a 9/11 tribute spot for Verizon Communications, the New York agency is presenting new work that could result in a second, significant assignment, sources said

While a wholesale shift of the account does not seem likely, the return of McGarry Bowen on the scene is undoubtedly a source of concern at Lowe, which has handled the estimated $100 million account since early 2001.

Talks are taking place among high-level executives, with McGarry Bowen principals meeting with Bruce Gordon, president of Verizon’s retail markets group, said sources.