Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — More than a month after startup shop McGarry Bowen produced a 9/11 tribute spot for Verizon Communications, the New York agency is presenting new work that could result in a second, significant assignment, sources said.
While a wholesale shift of the account does not seem likely, the return of McGarry Bowen on the scene is undoubtedly a source of concern at Lowe, which has handled the estimated $100 million account since early 2001.
Talks
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in