McGarrah Is Fired Up

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McGarrah/Jessee has won marketing duties for the chain of Johnny Carino’s Country Italian restaurants.

The selection of the Austin, Texas-based advertising agency follows a two-month review of Texas shops, in addition to out-of-state incumbent Thomas & Perkins of Denver.

McGarrah/Jessee was chosen because of its past experience in both casual dining and national franchise advertising, said Norman Abdallah, co-chief executive officer and president of Fired Up, the owner of the Johnny Carino’s brand.

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