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NEW YORK McDonald’s elevates its ubiquitous French fries to new heights via a multiplatform media campaign rolling out Jan. 1 aimed at bicultural young Latinos with an affinity for the popular menu item.
In “Flying Fry,” McDonald’s fries are airborne in TV, radio and online ads planned for 16 major and emerging Hispanic markets in the yearlong effort.
The TV spot features two male Hispanic teens who challenge each other to a series of extreme French fry eating scenarios in which they toss one another a fry, then catch it with their mouths from such unlikely places as a four-story balcony (through the magic of video, the kid on the receiving end catches it), and from one “up” escalator to one “down” escalator with a multilevel staircase about 8 to 10 feet wide in between.
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