McD's Names Easterbrook Brand Chief

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McDonald’s has elevated Steve Easterbrook to evp, global chief brand officer, a new position at the fast-food giant.

Easterbrook (shown) has been president and CEO of McDonald’s U.K. operations and also led its Northern European division.

His new role begins on Sept. 1, and he will report to McDonald’s president and COO Don Thompson.

“Steve has earned tremendous respect for his inspired leadership and his proven track record of driving the business in the U.K. and Northern Europe,” said Thompson, in a statement.

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