McD's Expands Tie-Ins With Retailers

NEW YORK McDonald’s will partner with Blockbuster and Limited Too in a promotion for its tween-targeted Mighty Kids Meal.

Under the promotion, which began last week, kids can receive coupons for free rentals from Blockbuster when they get a Mighty Kids Meal. The three-month promotion wraps in January.

A national television spot, via Leo Burnett, Chicago, breaks in mid-November bearing the “I’m lovin’ it” tag.

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