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McDonald’s U.K. and Leo Burnett London really get Americans! Kind of. Well, maybe not at all.
To promote a selection of USA-themed burgers, Burnett cooked up a kooky campaign stacked with bizarrely broad stereotypes and saucy deadpan humor.
Four TV ads have similar setups, with Brits morphing into absurd American caricatures as they discuss hitting the Arches for a bite. For those of us living on this side of the pond, it’s like looking into a cracked mirror.
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