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As the biggest fast food brand in the world, McDonald’s is responsible for a lot of waste. But with consumers becoming more concerned about environmental impact, the burger chain is looking to address that.
McDonald’s has already banned plastic straws from U.K restaurants in favor of paper ones, and now it has done the same in Austria, as European countries become increasingly conscious of the negative effects of plastic on the planet.
To promote that change, McDonald’s Austria has released an artsy new film created by Vice-owned agency Virtue.
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