McDonald’s Pays Tribute to a Pandemic Necessity in Pre-Super Bowl Ad: the Drive-Thru

The 30-second spot will air before the coin toss

people singing passionately in a car holding mcdonald's
McDonald's says thank you to its drive-thru customers during the pandemic. McDonald's

McDonald’s is returning to a familiar perch with a spot that will air before the coin toss at Sunday’s Super Bowl, similar to what the fast-food chain did at last year’s Big Game.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.