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McDonald’s, the world’s largest fast food chain, isn’t thought of as a brand that serves wholesome meals, so it has released a campaign across Romania to show how it is enhancing its menu to improve consumers’ eating habits.
Made up of three TV commercials, the “We Know Burgers” campaign uses each spot to emphasize different customer profiles—from “The Bun Expert” to “The Sauce Hunter” and “The Taste Tester”—as it recognizes the demand for quality from its consumer base.
Each
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