Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
McDonald’s Corp. is considering in-store kiosks and mini-shops as ways to expand its U.S. business beyond the core fast-food restaurant nucleus, executives said Thursday.
One proposal is a dessert kiosk called McTreat that has been successful in Latin America. Another is a mini-stop called McSnack, which would offer a limited McDonald’s menu in airports and malls.
“I’m very excited about the experimentation,” Jack Greenberg, chairman and chief executive, said at McDonald’s annual meeting in Oak Brook, Ill.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in