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CHICAGO McDonald’s today said it would continue its “I’m lovin’ it” global theme in the wake of recent management changes.
In a conference call with reporters, Jim Skinner, who last week was named CEO of the Oak Brook, Ill., company, said the year-old campaign “revitalized” McDonald’s image. Changing course, he said, is not in the cards.
“A change in leadership does not mean a change in strategy,” Skinner said. “‘I’m lovin’ it’ will continue as our worldwide framework and attitude.”
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