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With the World Cup around the corner, McDonald’s is launching the same campaign across more than 75 of its markets for the first time ever.
The brand’s largest global campaign to date plays on the simple truth that there are a couple of things that can unite people from around the world: a love of soccer and of McDonald’s.
To appeal to such a vast swathe of people from all walks of life, the ad features a diverse group of celebrities: American actor and comedian Jason Sudeikis; Khaby Lame, the most followed TikTok user in the world; K-Pop sensation ITZY; and Twitch streamer and gamer Edwin Castro.
The stars—along with an array of soccer fans—are shown in various locales experiencing the highs and lows of the sport while sharing a craving for a meal from the fast-food brand.
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