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McDonald’s Corp. on July 17 is launching a 30-minute infomercial, believed to be the first in the fast food industry, that focuses on the company’s commitment to the black community.
Although financial details weren’t disclosed, the program, entitled “The Mac Report,” is believed to be an extensive media buy for Burrell Advertising here, the company that produced the show. It breaks first on the Black Entertainment Television cable network and will roll out into spot markets later in the year.
The effort is McDonald’s boldest to date to reach black consumers.
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