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LONDON—To get people back dining in restaurants after businesses took a huge hit during the Covid-19 lockdown, the U.K government is subsidizing people’s food bills throughout August.
The government is paying 50% of residents’ dine-in bills up to 10 pounds ($13) per head every Monday, Tuesday and Wednesday. Restaurants that have signed up to the “Eat Out to Help Out” program then claim back the cash from the government.
To announce that McDonald’s is taking part, Leo Burnett London has created a nostalgic social spot featuring advertising footage from its 1990s campaigns–highlighting that the price of a Big Mac has now returned to 1990s pricing of just 1.69
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