McDonald's Ramps Up Latino Music Fest

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

CHICAGO–McDonald’s on Aug. 8 is slated to kick off a Latin music promotional sweepstakes offer that will mark the fast feeder’s first national Hispanic marketing effort. The company believes its program also marks the first national Hispanic cross-promotion from a fast-food chain, said Mario Flores, a McDonald’s rep. Partners include Disney, the Telemundo broadcast network and Latin American Web portal Terra.com.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in