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CHICAGO–McDonald’s on Aug. 8 is slated to kick off a Latin music promotional sweepstakes offer that will mark the fast feeder’s first national Hispanic marketing effort. The company believes its program also marks the first national Hispanic cross-promotion from a fast-food chain, said Mario Flores, a McDonald’s rep. Partners include Disney, the Telemundo broadcast network and Latin American Web portal Terra.com.
The contest includes a private, invitation-only concert to be held Oct. 13 at Walt Disney World in Orlando, Fla.,
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