McDonald's Puts Marketing, Management Changes on Menu

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CHICAGO–Marketing plans, franchisees and more company executives will be affected by the ongoing reorganization at McDonald’s, which this week realigned five U.S. divisions into three and named three existing regional presidents to head the new east, central and west units.

“They’re keeping this very hush-hush,” said a regional McDonald’s agency source about the company’s tight-lipped communications policy.

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