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Coffee, the ultimate morning pick-me-up, is the world’s most popular drink, with around 2 billion cups downed per day, according to the British Coffee Association. And with that level of consumption pegging it as a highly competitive consumer sector, McDonald’s wants to raise the profile of its hot beverage brand and lure coffee drinkers to its low-priced McCafés as U.K. lockdown restrictions ease.
Above the line
The ‘Ker-Ching!’ 30-second TV ad will run from May 3 in Britain to promote the quality of its McCafés and its 99 pence ($1.40)
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