McDonald's Hosts In-App AR Concert to Reward Loyal Customers in Poland

Singer-songwriter Ralph Kaminski fronts the campaign to promote the MyMcDonald's app

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Walk into a McDonald’s in Poland, and you can enjoy a concert with your meal.

The fast food chain has teamed up with outlandish musical artist Ralph Kaminski to front its latest ad campaign in Poland, including appearing for a virtual concert through the brand’s app.

The campaign, devised by DDB Warsaw, will reward customers for downloading the MyMcDonald’s app and joining its loyalty program by giving them access to watch the Polish singer, songwriter and composer perform.

To access the performance, users will be given the option of exchanging loyalty points for exclusive perks and artist performances played on a McDonald’s tray using augmented reality (AR) technology.



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