McDonald's Picks Burnett for New Product

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NEW YORK McDonald’s has shifted ad duties on its new Oven Selects toasted sandwich from Omnicom Group’s DDB to Publicis Groupe’s Leo Burnett, sources said. The offering is currently being tested in several markets.

The shift follows a creative “jump ball” among roster shops, including the Chicago offices of DDB and Burnett, Omnicom’s TBWA\Chiat\Day in New York, Publicis Groupe’s Burrell Communications in Chicago, Cossette Communications in Quebec City, and Omnicom’s del Rivero Messianu DDB in Coral Gables, Fla.,

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