Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO McDonald’s Corp. broke the first U.S. advertising in its global “I’m lovin’ it” campaign during the weekend, in what a company representative called a “preview” of its domestic launch.
The 30-second brand spot from Omnicom Group’s Heye & Partner in Unterhaching, Germany, aired during ABC’s Miss America broadcast on Saturday and during Fox’s Emmys broadcast on Sunday. The spot also is expected to air on ABC’s Monday Night Football and NBC’s season premiere of Friends, according to company representative Walt Riker.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in