McDonald's Offers 'I'm Lovin' It' Preview

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CHICAGO McDonald’s Corp. broke the first U.S. advertising in its global “I’m lovin’ it” campaign during the weekend, in what a company representative called a “preview” of its domestic launch.

The 30-second brand spot from Omnicom Group’s Heye & Partner in Unterhaching, Germany, aired during ABC’s Miss America broadcast on Saturday and during Fox’s Emmys broadcast on Sunday.

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