McDonald’s “No Fry Left Behind”

Biscuit’s Tim Godsall directed this fantasy-tinged McDonald’s spot. A guy drops a single French fry into the deep, dark, cluttered recesses of his car, which turn out to be inhabited by a horde of tiny primitive human beings. (That would explain the rattle behind the dashboard.) At first, the tribe believes they’ll feast off the fry for a year — until the guy snatches it back. Guess he really did want it more than anyone else. The spot’s memorable but mean-spirited. Though since it’s from McDonald’s, the nutritional value of the French fry was always in doubt. –David Gianatasio