McDonald's New Cup of Tea: Coffee Bars

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By Scott Hume





CHICAGO–Determined to broaden its appeal to adults and capitalize on a piping-hot trend, McDonald’s Corp. is testing a branded coffee bar concept called Company Joe Coffees & Bakery.





One prototype unit is operating in Woodridge, Ill., close to the fast-food chain’s headquarters in Oak Brook, Ill. It is part of a complex that includes a Thornton gasoline station and convenience store, and a McDonald’s restaurant.





McDonald’s officials confirmed it is testing the viability of the Company Joe coffee concept in Woodridge and at another site in Ohio, but offered no other details.



















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