McDonald's Marks 30th Year of Charities

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO McDonald’s Corp. celebrates the 30th anniversary of its charitable arm, Ronald McDonald House Charities, with a new print campaign meant to highlight the company’s good works.

The new effort, from DDB Chicago, focuses on the individual stories of people helped by the charity’s programs—the Ronald McDonald House, the Ronald McDonald Family Room and the Ronald McDonald Care Mobile.

“Each year our programs impact the lives of children and families around the world,” said Ken Barun, president and chief executive officer of RMHC, in a statement.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in