McDonald's Marketing Plans Include Ronald, Diners, Boston Market

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NEW YORK–Heeding chairman/CEO Jack M. Greenberg challenge that “More than ever before, we must adapt and seize opportunities,” McDonald’s plans to re-invigorate its Ronald McDonald icon in all marketing and branding messages, expand its “McDonald’s with a Diner Inside” concept and undertake global expansion for its Boston Market subsidiary.

“We need to knit Ronald McDonald back into all our brand advertising,” said Tom Ryan, chief U.S.

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