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McDonald’s this week is launching six new TV spots directed at U.S. Hispanic consumers.
The Spanish language spots, created by del Rivero Messianu in Coral Gables, Fla., continue the “Alguien digo McDonald’s?” (“Did somebody say McDonald’s?”) tagline developed by lead agency DDB Needham Chicago.
Unveiled at McDonald’s worldwide operators convention in Orlando, Fla., three of the spots promote the latest installment of the fast-food chain’s Monopoly game promotion, which begins today. Others seek to increase sales of Happy Meals, french fries and breakfast foods.
A spot titled “Point of View” is McDonald’s first image ad supporting Happy Meals, said agency chief creative officer Luis Miguel Messianu.
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