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McDonald’s often likes to go big for St. Patrick’s Day in its hometown of Chicago with fun activations around its iconic, seasonal Shamrock Shake.
You may remember a few years back, when Leo Burnett dumped a giant Shamrock Shake into the Chicago River, which the city turns green every March 17 as part of the Irish celebration. Well, this year, McDonald’s agency We Are Unlimited did something a little more elevated—working with artist Andrew Shoben and production studio Chicago Scenic to get a big green rainbow to magically appear in Daley Plaza on Wednesday night.
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