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McDonald’s use of clever out-of-home work to draw hungry drivers to the chain is well-documented. The fast-food chain is looking to do just that—while also celebrating its 30-year anniversary in Hungary—with a simple new campaign from DDB in Budapest.
Using just two billboards featuring images of McDonald’s two most iconic products and placing them on the busiest motorways and roads en route to the fast-food chain locations is “perfect for driving traffic” to the restaurants, according to DDB Budapest’s creative director Karolina Galácz.