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McDonald's today announced two key hires who will be tasked with helping the brand build a more progressive company. The fast-food giant tapped Silvia Lagnado, former chief marketing officer for Bacardi, as its evp and global chief marketing officer and added Robert Gibbs, previously the White House press secretary, as its evp and global chief communications officer.
Lagnado will take over the brand's global brand management, including global marketing, menu and consumer insights. Gibbs, meanwhile, will run the brand's corporate relations group, which manages internal and external communications as well as government and public affairs.