McDonald's Hires an Ex-Obama Aide for PR and a New Global CMO

Robert Gibbs, Silvia Lagnado to help build 'more progressive' brand

McDonald's today announced two key hires who will be tasked with helping the brand build a more progressive company. The fast-food giant tapped Silvia Lagnado, former chief marketing officer for Bacardi, as its evp and global chief marketing officer and added Robert Gibbs, previously the White House press secretary, as its evp and global chief communications officer.