McDonald's Happy Meal Toys Will Be 'More Sustainable' by 2025

The fast food giant makes over 1 billion toys per year

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

In 2019, McDonald’s Happy Meals got some unhappy feedback.

A couple of sustainability-minded sisters—ages 7 and 10—weren’t wild about the toys they were getting with their McNuggets and fries. Rather than essentially disposable trinkets made of plastic that isn’t recyclable, they started a petition to ask McDonald’s and Burger King to do better by the planet. It garnered 325,000 signatures.

Cutting back on virgin plastic

Now, McDonald’s is making some moves on the issue. The fast food giant makes over 1 billion toys per year, according to the brand’s vp of global marketing Amy Murray.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in