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McDonald’s Hamburglar is one of the most recognizable fast-food mascots. As the foil to the lovable Ronald McDonald, the mischief maker will stop at nothing to steal and hoard every last burger for himself. But for the past several years, the Hamburglar’s whereabouts have been unknown.
Now the cunning food criminal is back—and up to his usual antics. McDonald’s and agency Wieden+Kennedy has resurrected the thieving character to promote updates to its classic burger menu.
In the brand’s latest campaign, the red-handed fugitive is first shown staking out a local McDonald’s.
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