McDonald’s Finds ‘Nemo’ in Happy Meals

CHICAGO As part of its ongoing marketing alliance with the Walt Disney Co., McDonald’s will promote the upcoming Finding Nemo movie with Happy Meal prizes and a contest involving its advertising.

Television spots touting the promotion will include the address for a hidden Web site. Viewers who log on to the Web site will be entered in a drawing for an all-expenses paid trip to Walt Disney World in Florida. Leo Burnett in Chicago created the advertising, breaking nationally May 30.

McDonald’s and Disney are six years into a 10-year deal that has found the Oak Brook, Ill., chain cross-promoting films from the studio with its kids-oriented Happy Meals.

Finding Nemo, to be released May 30, is a production of Disney and computer animation studio Pixar.